Purity, Redefined.
Automobili Pininfarina is Sustainable Luxury.
Pure Beauty. Charged Performance.
Automobili Pininfarina is a pioneering new business conceived to create all-electric sports and luxury cars of unmatched performance and unprecedented heritage. Beginning with the launch of the first ever Pininfarina-branded hypercar in 2020, our expert team will in the future deliver a range of high performance electric vehicles offering design purity, unparalleled beauty and innovative technology at their core.
Discover the HypercarOur Heritage
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"You ask me what Italian style means. It means an agreement of lines, a sense of proportion, simplicity and harmony, so that, when a considerable time has passed, one can still notice something that is more vivid than the memory of beauty."
Battista “Pinin” Farina
Founder of Pininfarina SpA
Our Future
A World First
In 2019 we will reveal the first breathtaking new vehicle in our product portfolio. Codenamed PF0, this will be a sustainably-developed, zero-emissions hypercar that represents the progression Automobili Pininfarina will make at the pinnacle of the luxury and sports car market.
Extreme levels of technology and functional design lie beneath the stunning styling of the exterior, with PF0 aiming to deliver staggering performance for a road car. PF0 is expected to accelerate from 0-100km/h in less than two seconds, achieve a top speed in excess of 400km/h, and provide a potential zero emissions range of over 500km. PF0 will not just be the world’s first all-electric Pininfarina-branded hypercar. It will be a pure expression of automotive art.
“Pininfarina has an unprecedented heritage of delivering cars that are both beautiful to look at and technically innovative. Creating this combination in the first Pininfarina-branded Hypercar is a dream come true.”
Luca Borgogno
Design Director
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